When it comes to the business world video really has killed the radio star! Businesses worldwide have started to make use of videos as an essential means in which to promote both their brand and their business.
Videos are the perfect way in which to convey all kinds of messages to your clientele and can significantly increase the chances of your business getting noticed by investors and the general public.
In this article, we will talk about the 5 types of videos that can be utilized to enhance your business and optimize its chances of prosperity and being noticed.
The Best Types of Videos to Promote Your Business
# 1 Videos Used To Advertise and Promote Your Business
These videos are the best way to showcase your business and give the public a view of what your business has to offer them.
Promotional and Advertising videos are used for the following purposes:
· Announcing to the public and showing them your product offerings.
· The debut of a product.
· Product event announcements.
These videos can work wonders for your business by letting the outside world know that you exist and are ready to conquer the market that you are targeting.
# 2 Explainer and Information Videos
If you want the general public to easily grasp the idea of your business and what it can do for them then an explainer video is the best way to go.
Explainer videos are the best way to enable your clients to get a better idea of what you are selling or providing by showing your audience a demonstration of your company's products or services.
Explainer and information videos are characterized by the following:
- They are only a few minutes long.
- They can be live or animated.
- They are highly shareable.
- They are extremely effective and hold the attention of your audience.
- Tailormade for your business type.
- Concise and thought-provoking to catch the attention of your target audience.
# 3 Testimonial Videos
Testimonial videos are an incredible way in which to prove to your customers how reliable your products are.
This kind of video allows your potential clients and customers to establish trust in your company and the products that you sell and is also a great way to establish trust between your business and the public.
Client testimonials can be defined as views given by your customers on your products or services. These testimonials can go a long way in nudging potential customers to try your product based on what others who have already used your product have to say about it.
Other testimonials can be given by the CEO or owner of the company. When the public can visually see how passionate the owner of the company is about their business and their product, they are more likely to try it out for themselves.
# 4 Live-Action Videos
A live-action video may cost more to make but you can be guaranteed that it is the perfect way to draw your clients in by capturing human expression and creating a good story about your products.
If you want to create a lasting impression on your clients through video, then a live-action video can most certainly do this.
These videos do, however, need to be extremely well-produced in order to captivate potential customers who will want to buy your product after they have watched the video.
# 5 Training Videos for Clients and Employees
Training videos are highly recommended for both customers and employees. These videos not only help to boost productivity but also serve as a means of training staff as well as customers on how to use the product that you are selling.
Learn more about how we can help promote your business with our content marketing solutions. Schedule a time or call us today! jetty@jettyproductions.com / 850.321.8735