Retail & Lifestyle Brands: Turning Your Storefront into Scroll-Stopping Content

Retail Content

Today’s customers don’t just shop — they scroll, tap, swipe, and watch. If you're in retail, it’s no longer enough to have a beautiful storefront or a trendy product line. You need content that catches attention fast — and video is the secret weapon.

At Jetty Productions, we help retail and lifestyle brands transform physical locations and product experiences into vibrant, engaging video content that sells — both online and off.

Why Video is Crucial for Retail Brands

Video content is now the most consumed media format across nearly every age group. It outperforms photos, boosts engagement, and drives conversions — especially on platforms like Instagram, TikTok, and YouTube.

According to HubSpot:

• 72% of customers prefer video over text when learning about products

• Viewers retain 95% of a message when they see it in a video, compared to 10% when reading

• Shoppable videos can increase conversion rates by up to 30%

If you're not showing your product in action, telling your brand story, or showcasing your space through video — you're missing a massive opportunity.

Turn Your Storefront Into a Retail Content Engine

Whether you have a boutique, flagship store, showroom, or seasonal pop-up — your physical space can be repurposed into scroll-stopping content that works 24/7.

Here are some ways Jetty Productions helps retail brands capture the moment:

1. Store Tour Videos

Give customers a digital walkthrough of your space. Highlight product displays, ambiance, and curated experiences that mirror what they’d see in-store.

2. Product Launch & Feature Videos

Announce new arrivals, restocks, or featured collections with dynamic close-ups, lifestyle b-roll, and a short narrative about the product story or use.

3. Day-in-the-Life or Behind-the-Scenes

Humanize your brand with behind-the-counter footage — meet the makers, see the creative process, and spotlight the people behind the brand.

4. Styled Social Reels & Stories

Short, punchy videos formatted for Instagram, TikTok, or Facebook — designed to stop the scroll and drive clicks.

5. In-Store Events & Community Engagement

Hosting a workshop, artist showcase, or seasonal event? Let us capture the vibe and repurpose it into promo clips and recap videos.

Best Practices for Retail Video That Converts

Whether you're shooting in your store or featuring products elsewhere, keep these tips in mind:

• Keep it short and sweet: Attention spans are short — grab them in the first 3 seconds.

• Focus on emotion and energy: Highlight how your product makes people feel.

• Use natural light or pro lighting: Presentation is everything in lifestyle branding.

• Add captions and calls to action: Don’t rely on sound — make your message readable.

• Tell stories, not just specs: Customers want to see the lifestyle your brand represents.

  
  

Jetty’s Retail & Lifestyle Video Services

We work with lifestyle brands across fashion, wellness, decor, gourmet, and more — delivering content that reflects their aesthetic, energy, and values.

Our services include:

• In-store filming and editing

• Product and lifestyle shoots

• Short-form video ads and social reels

• E-commerce video for product pages

• Seasonal campaign production

• Brand story & mission videos

  
  

From minimalist luxury to colorful boho, we match your visual identity and elevate it through high-end, thoughtful production.

Let’s Turn Your Brand Into a Must-Watch Experience

The right retail content doesn’t just showcase your product — it brings your brand to life and creates a connection that lasts beyond the scroll.