Updated: Jan 27
There is no doubt about it, no matter how good your business's products or services are, if you do not use engaging and personalized marketing, people are not going to know that you exist.
Video marketing has fast become one of the best ways in which to market what your brand has to offer. Why not take video marketing one step further and produce a marketing video that is personalized so that it speaks to your target market?
This article will give you some valuable tips on how to create personalized marketing videos as well as how they can be used to add value to marketing campaigns and advertising.
The Advantages of Personalized Videos in Marketing
Effective personalized video marketing can reach out to millions of viewers and make them feel emotionally involved in what your brand has to offer them.
Personalized videos have many advantages such as:
· A higher advertising ROI
· A streamlined marketing plan
· A substantial increase in conversion
· Builds customer loyalty and relationships
· Helps your business to understand the audience that is being targeted.
How to Ensure That A Personalized Video Will Reach Your Target Market
Always start at the beginning! If you pitch the product or service too late into the video, there is a good chance that viewers are going to click out before they have even seen what is being offered to them.
Once this has been done you should add something in the middle of the video to keep the viewers' attention. Finally, use content at the end of your video that is going to serve as a reward to those who have watched the video until the end.
Steps on How To Produce a Personalized Video
Producing a personalized video is not as easy as you may think. These videos have to be carefully planned and strategized in a way that you personalize at least five moments throughout the video.
1. Pre-Production of Personalized Videos
Personalized videos have a way of resonating with your target market if they are produced correctly. It is important to show on your script how and when you want to personalize your content.
Get creative and make sure that the personalized content fits in well with the storyline of your marketing video. If your video is not structured in a way that is going to make sense, you are going to lose viewers very quickly.
2. How to Produce A Personalized video
Here is how you should produce your personalized video:
- Always follow your shot list and storyboard.
- Get clear shots of all personalized objects.
- Wide-angle shots are best for objects that take up more of the frame.
- Medium and close-up shots are often best to use for objects that are not very big.
- Always use a thumbnail to keep viewers intrigued.
3. Post-Production of the Final Product
Be sure to have an efficient editing team that can review the finalized product and make any changes that need to be made. Only once this has been done is it time to introduce your video to multiple platforms.
It's a Wrap
Careful and strategic planning is needed when producing a marketing video, and although it may not be as easy as you would like it to be, at the end of the day your business is going to reap the rewards.
In short, the more personalized your video is, the more it is going to reach your target market and in turn enhance your sales.