Updated: Jan 27
Instagram is one of the most used social platforms of our time with billions of people using it every month to post pictures and review updates made by other people and businesses.
What started as a simple photo-sharing application has now become one of the number one ways in which to promote your business or brand.
This article will help you to understand how you can successfully promote your brand by using Instagram.
Getting Started from Scratch
Let us get started from the very basics, shall we? If you do not have an Instagram account, then now is the time to create one and start using it to promote and market the products or services that your business has to offer.
Here are some useful tips when starting and using an Instagram account:
1. How to Create An Instagram Account
Just in case you are not sure how to create an Instagram account, you should use the following steps:
· Download the Instagram app available on Windows, Android, or iOS.
· Click on "Sign up".
· Put in your business email address.
· Choose a username and password.
· Add your brand's profile picture.
This is a simple process and once it has been done it is time to use Instagram to elevate your business presence amongst all the Instagram users around the world!
2. Target The Right Audience
When it comes to posting on Instagram you must research the type of audience that you would like to view your business posts.
This is where analytics and competitor research come in handy. Look at any other social media channels that you may have to get an idea of who already buys your products or follows you.
3. A Content Calendar is Essential
Once you have decided on the type of audience that you would like to target you can start posting away! A content calendar is an excellent way in which to keep your company goals defined by planning what content you are going to post throughout the month.
Work around any special days of the year and use them to your advantage to post content that will be of interest to your viewers. These dates can include, Christmas, Thanksgiving, different seasons, and much more.
4. Make Sure to Have a Good Business Profile and Profile Picture
A profile helps viewers to learn more about your brand. It is important to start with a good company bio to lure in viewers until they decide to visit your profile.
It is also a good idea to keep your logo the same on all social media platforms. This will help to build customer trust and brand recognition.
5. Capture Your Audiences Attention with Well Written Captions
Well-written, witty, and clever captions can help to capture the attention of any possible viewers with just one glance! Posts should be striking and meaningful to build trust between the brand and the viewer.
6. Content Must Be Of A High Standard
Photographs have to be of a high standard for Instagram to work for your brand. If you have a good cell phone and clever editing tools it is easy to take some great pictures to post on your business Instagram page.
7. Create New Posts Often
Unfortunately, posting content once a month is not going to draw in the followers that you need to make your brand successful and well-known to the public.
Consistent high-quality posts will help to capture the attention of your followers. Once your audience knows that they are going to see posts from your business regularly they are going to respond more to the posts.
It is also important to reply to your audience if they have made any comments on your content to motivate users to continue following and engaging with your brand.