Updated: Jan 27
Digital Videos have become the new way to secure success for numerous brands and businesses around the globe. These videos are a wonderful way to engage with customers and show them how your product can enrich their lives.
These videos are a very useful tool for brands to create a customer base and even more importantly make sales. The reason for this is because video marketing helps to drive conversions and is one of the best ways to reach out to potential buyers.
In this article, we will look at what your brand needs to consider when creating a marketing video that will resonate with and engage with potential customers. We will also take a look at the best platforms to use to promote your marketing video.
What To Consider If you Want To Create An Engaging Marketing Video
Creating an engaging marketing video is not as easy as you may think. Your video needs to be engaging and strong enough to reach out to potential customers.
One of the most important aspects of creating an engaging marketing video is to make sure that you have a strong storyline. This will help to win over the interest of the buyer.
When it comes to marketing videos you need to think strategically as to what your target audience needs to experience when watching your video.
Emotion plays a huge role in this, and it is important to understand how to capture the emotion of the people who will be watching your video so that you can send them a strong message about the product that you are promoting.
Platforms You Can Use To Promote Your Marketing Video
Once you have created an engaging marketing video it is time to show it to the world, and with so many platforms to choose from, marketing your video is just a click away.
Here are just some platforms that can be used to show off your marketing video:
Facebook Marketing Videos
Facebook is a platform that has gained popularity worldwide and is also the perfect platform for marketing videos that vary in length.
Make sure that you stand out from the rest when you post your marketing video on Facebook as it is important to capture a viewer's attention quickly when promoting your brand on this platform.
One of the best ways to do this is to create some suspense or curiosity to entice any viewers who will come across your advertisement.
LinkedIn Marketing Videos
LinkedIn allows advertisements up to a maximum length of half an hour. If you have a marketing campaign that has a lot of in-depth content, then this may be the perfect platform to use to promote your marketing campaign.
LinkedIn is filled with a professional network of people, so it is important to make sure that videos are well made and insightful when posting them on this platform.
Marketing Videos: Instagram, Twitter, and Snapchat
These platforms are more suited for videos that are shorter in length. This is because people on these platforms tend to scroll quickly through feeds.
Creating a short video that has the potential to capture their attention quickly is when using these platforms.
Video marketing has proven time and time again that it can generate more conversions than any other form of marketing.
Remember that a strong storyline is critical to the success of your campaign and that engaging with potential buyers on an emotional level can greatly increase sales.
Your marketing video needs to be competitive and well made. If you manage to get this right, then you are well on your way to becoming hard to beat competitors in the market that you are trying to break into.