A Creative Approach to Marketing Videos
Updated: Jan 27
Being creative with your business marketing videos is an absolute must if you want your company to stay ahead of the game.
With so many products and services out there, your brand needs to ensure that its marketing video stands out as much as it possibly can.
It is important to know how to grab your audience's attention almost immediately and thereafter make them want to watch the video right up until it has finished.
This article aims to give you some valuable tips on how to make your brand's marketing videos as creative and catchy as possible.
Your Video Must Complement Your Brand
Creative marketing is the best way to promote your brand and draw in customer awareness and conversion. This is why your marketing video must speak to the type of customers who will be interested in what your brand can offer them.
Always use an approach that aligns itself to your business with a style and tone that is consistent with the market that you are in.
Keep Your Video Short and Sweet
There are many marketing videos out there and a lot of people tend to lose interest if the video that they are watching is long-winded.
Try to make sure that your content is short and to the point, especially when you are trying to bring in cold leads. Your video needs to convey its message to potential customers clearly without wasting any time.
Keep Video Content Current
It is important to keep your marketing video relevant and in line with the times that we are currently living in.
There is always ample opportunity to pick materials or settings according to seasons, trends, holidays, and any news that is leading social platforms.
Stick To One Idea
When your marketing staff is brainstorming it can indeed become quite the storm! There are going to be a lot of half ideas thrown into the mix that will make this process time-consuming and unproductive.
Pick an idea that is going to be clear and effective and then develop it from beginning to completion to produce a marketing video that is going to resonate with and capture your viewer's full attention.
It's All In The Story
If your brand's marketing video does not tell some kind of story you are not going to get many people that will watch it from beginning to end. The video your company produces should make viewers feel like they are on a journey.
To do this, there is a very simple structure that should be used when producing your video. This structure is made up of three main parts:
Part One: Introduction, Environment, and Conflict
Part one is very important as this is the part that is going to catch the attention of your viewers and keep them interested in what you have to offer.
Give the viewer some background information on who needs your product as well as what environment that they are in.
After this introduce a sense of conflict and how their problem is currently disrupting their day-to-day lives.
Part Two: The Consumers Struggle
This part should highlight the struggle that the viewer is going through as well as how many times they have failed to fix the problem that they are experiencing. Shortly thereafter, it is time to introduce the fact that there is still hope and that their problem can be solved.
Part Three: Show How Your Product Can Fix It All
At the beginning of this part of your video, you should bring to light the solution to the problem and visually show viewers how your product has the outcome that they are looking for.
At the end of part three, your video should have shown how your viewer can resolve the problem that they are experiencing by investing in your product or services.
It is also important to show how the product has enriched their lives with the outcome of the video after they have chosen to invest in the solution that your brand has to offer.