Video News Releases (VNR)

by Jetty Productions

Newsworthy Visuals.

Broadcast-Ready Stories.

Nationwide Reach.

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In today’s fast-moving media landscape, press releases alone aren’t enough. To make headlines—and airwaves—you need visual storytelling that’s news-ready and media-friendly. That’s where Jetty Productions comes in.

Our Video News Release (VNR) services help brands, agencies, PR firms, nonprofits, and government organizations turn announcements, milestones, and campaigns into professional, polished broadcast-quality video packages—delivered directly to newsrooms, producers, and digital editors for syndication.

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🎥 What Is a Video News Release (VNR)?

A Video News Release is a short, pre-produced video segment created to mimic a traditional news package. It includes b-roll footage, soundbites, scripted narration (with or without voiceover), and formatted delivery tailored for use by TV news stations and online media outlets.

It’s the perfect solution for:

• ✅ Major product launches

• ✅ Company announcements or grand openings

• ✅ Public service campaigns

• ✅ Corporate social responsibility (CSR) initiatives

• ✅ Tourism and destination highlights

• ✅ Events and conferences

• ✅ Nonprofit awareness drives

• ✅ Government or agency programs

• ✅ Crisis response or reputation management

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📰 What’s Included in a Jetty VNR Package?

Jetty Productions handles everything from concept through distribution-ready delivery, including:

• 🎬 Script development & key messaging

• 🎥 On-site videography (b-roll + interviews)

• 🎙️ Voiceover narration (if needed)

• ✂️ Professional editing with licensed music & graphics

• 📦 Output in news-friendly broadcast formats

• 📡 Optional: Coordination with media contacts or wire services for placement

Need the VNR in multiple versions or languages? We’ve got you covered.

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📺 Client Highlight: Emirates Inaugural Flight VNRs

Jetty Productions worked with MSL Group and Emirates to produce VNRs for inaugural A380 flights in over a dozen U.S. cities. Our team captured same-day footage, edited press-ready packages, and distributed to local TV newsrooms—resulting in millions of views and extensive media coverage across top-tier outlets.

🎯 Why Jetty Productions for Your VNR?

• 📰 Deep understanding of broadcast newsroom needs

• 🧠 Strategic messaging + editorial experience

• 📺 Proven success placing stories with top local and national media

• 🚀 Fast turnarounds for breaking news or time-sensitive events

• 💼 White-labeled options for PR agencies and communications firms

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📈 Make Your News Worth Watching

A well-crafted video news release amplifies your story, increases your credibility, and expands your media reach. At Jetty Productions, we combine news-savvy storytelling with world-class video production to make sure your message doesn’t just get out—it gets picked up.

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Let’s get your story broadcast-ready. Contact Jetty to start your VNR today.