JETTY
PRODUCTIONS
MARKETING SOLUTIONS THAT MEAN BUSINESS
JETTY
PRODUCTIONS
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Social
Case Study: Emirates Inaugural Flights – U.S. Market Launch
Client: MSL Group (Publicis Groupe)
Project: Emirates A380 Inaugural Flight Coverage
Solution: Social Video Content + Video News Reels
Industry: Aviation, Luxury Travel, Global PR
Overview
When Emirates needed to make a grand entrance into the U.S. market with its A380 inaugural flights, they turned to MSL Group—and MSL turned to Jetty Productions. Our role: produce captivating video content that would not only inform but inspire—sparking social buzz, media coverage, and digital engagement across multiple cities.
Our Approach
At Jetty Productions, we love creating content that people watch, enjoy, and share. This project gave us the runway (literally) to do just that. Working in sync with MSL Group’s communications team and Emirates’ global brand standards, we developed a content strategy to maximize the visibility and excitement around each A380’s arrival.
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Multi-City Production: We dispatched local video crews to 12+ major U.S. markets, capturing the iconic A380 landings, ribbon-cuttings, press conferences, and VIP experiences—all in real time.
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Social Video Strategy: We produced short-form, high-impact content tailored for Facebook, YouTube, and Twitter, formatted for mobile and designed to encourage shares, likes, and engagement.
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Video News Reels: Custom news packages were delivered to local media outlets within hours of each event, supporting real-time coverage and syndication on local TV and online platforms.
Results
📍 12+ U.S. markets covered
🎥 Dozens of videos delivered same-day
📺 Widespread media coverage across major outlets in each market
🌍 Millions of views across YouTube & Facebook
📈 Elevated Emirates’ visibility and prestige in key U.S. gateway cities
This high-profile campaign proved the power of real-time content production when paired with smart distribution—and once again, showcased Jetty’s ability to deliver at scale, on message, and with impact.
Jetty Productions Difference
From airport tarmacs to digital timelines, we turn moments into movements. Our team of creative doers thrives on crafting content that delivers value—for brands and audiences alike.
Need social content that travels fast and lands with impact? Let’s take off.
