Client: Big Fuel Communications (Publicis Groupe)
Solution: Full-Service Video Production
Industry: Music, Entertainment, Digital Media

Overview

Jetty Productions partnered with Big Fuel Communications, a Publicis Groupe agency, producing AOL Sessions: Backstage Pass—a digital-first series that pulled the curtain back on some of the biggest names in music. Designed for a generation hungry for authentic, behind-the-scenes content, this project gave viewers unprecedented access to the raw, unfiltered moments that shaped the sounds they loved.

Our Approach

At Jetty, we don’t just shoot video—we build content ecosystems that move audiences. For Backstage Pass, our award-winning team of creative doers mapped out a production strategy tailored to AOL’s digital content goals and Big Fuel’s brand voice. From pre-production planning to final edits, we worked seamlessly with talent, record labels, and publicists to deliver fast-turnaround, premium storytelling.

• Audience-Centric Planning: We identified music fans’ digital consumption patterns to develop a format optimized for web streaming and social sharing.

• Agile Production: Our crews traveled coast-to-coast, capturing live performances, interviews, and candid moments in real-time.

• Brand Integration: We maintained a balance between artist authenticity and sponsor needs, ensuring every frame aligned with AOL’s brand vision.

Results

🎬 100+ videos produced over the course of the campaign
📈 #1 Most Watched Web Series of 2007
🏆 Webby Awards Official Honoree in recognition of outstanding digital content

Our work on AOL Sessions: Backstage Pass helped set a new standard for music content on the web and solidified Jetty Productions as a go-to partner for scalable, high-impact branded entertainment.

The Jetty Difference

We don’t just help you tell your story—we help you own the moment. Whether you're a global agency or a growing brand, Jetty Productions delivers the tools, talent, and tenacity to turn ideas into unforgettable content.

Your business is our next big story. Let’s make something unforgettable.