Updated: Jan 28
Good marketing always uses the new media channels of the day. If you’re struggling with how to encompass the new media of today in the marketing strategy for your nonprofit, you’re getting closer!
Social media contests are fun, inexpensive, and people like to share them. The same goes for high quality content, such as pictures, videos, and infographics. It’s also a good idea to start up a blog, because it can help with both SEO and spreading the word about your practice.
You may be thinking, I don’t have time to prepare! Video marketing is a huge asset for your nonprofit and with the right video marketing strategy, 57% of people who watch a video for a nonprofit go on to make a donation.
You’re probably already prepared for the video if you have a website, a mission statement, and goals for the non-profit. The content and information is already written; it's only a matter of picking a focus and letting the video production experts bring those items to life on video.
Contact us today to learn more about our non profit video packages!
Jetty Productions Produced Video Example
WHAT ARE THE GOALS WITH YOUR VIDEO?
Just like with anything you do, you have to start with a goal. The only preparation you really need is to ask yourself this one question, “What is the point of the video you want to create?” Here are a few ideas to start:
● Is it to encourage donations?
● Promote an event?
● Public Awareness of your cause?
● Fundraising campaign
● Offering testimonials from beneficiaries
Start with one goal and that will eliminate a lot of overwhelm. At Jetty Productions, we will be able to take that goal and bring it to life on screen, that’s our job.
ABOUT US VIDEO
There’s nothing better than a special, heartfelt video about your non-profit. This video can be put on your donation web page, embedded in an email, and posted to social media. People who donate will remember this video, share it, and will continue to support your non-profit.
TELL YOUR STORY
Whatever the goal of your video, you want to make sure to capture the attention of supporters or donors. One of the best ways to do that is through story. Story telling evokes emotion in the viewer which will definitely catch their attention.
It can be with heart-wrenching images or positive images showing the changes you’ve made in a person’s life. What matters is that you put a face to your cause.
There’s a fancy phrase for this called the “identifiable victim effect.” It’s the tendency of individuals to offer greater aid when a specific, identifiable person ("victim") is observed under hardship, as compared to a large, vaguely defined group with the same need. When you tell your story, what concrete examples of the population you’re helping can you share to cement them in your audience’s mind?
● Share real stories and real footage in the video
● Use behind the scenes footage to give a real life look at the impactful work
● Tell a success story to provide a sense of achievement to those working with your non-profit and the donors
● Feature photographs of the cause
● If you do many different things, consider creating a series of videos showcasing those stories.
Reach out to your staff and volunteers for ideas. They work first hand with the recipients of your non-profit and may know of a great story or have a story of their own to share in the video.
WHAT MAKES A PERSON DONATE?
Connection and perception. You’ve already connected with donors emotionally through the story you have chosen to share in the video. If the perception is that your organization is effective at achieving its mission, people will donate. You can create more of both in 3 simple ways.
Give donors the opportunity to make their voices heard.
Make donors feel they are an important part of the cause.
Inform donors about how and who their money has directly helped.
Incorporating messaging along any of those lines in your video will greatly increase your chances of receiving donations.
INCLUDE A CALL TO ACTION
Always include an action step for the video viewer. What do you want them to do after they’ve seen the video? This can be “learn more,” “donate now,” or “buy your ticket today.” Make it simple and clear for the viewer to execute the action. Include links in video descriptions and tell the viewer exactly where they can find links related to the call to action. Ask us about our custom graphics packages for your non-profit video.
DISTRIBUTE THE VIDEO
Once we create your video, the final step is to promote the video and your cause. YouTube offers a nonprofit program that includes special features not available to regular users, such as donate buttons and call-to-action overlays. Take advantage of these free tools. Same goes for the social media platforms Facebook and Instagram. They also offer donate buttons within their apps making it easy for potential donors to contribute immediately then continue scrolling funny cat videos.
There are people who are passionate about your nonprofit's cause. Those same people will support you and you’ve made it that much easier to connect with them by making the right marketing content.
Contact us today to discuss the right video package for your non-profit!