Updated: Jan 27
There’s no excuse for avoiding marketing your business online. If the thought of it is overwhelming, keep reading. If you are already doing it for a/your business, keep reading. Online marketing lets you target your customers more precisely, it’s less expensive than traditional marketing, and according to an article on Practice Builders, has long term benefits. Social media, where a huge chuck of online marketing is being done, has changed the way people communicate with each other, as well as consumer behaviors. Business can now do more with less money invested in marketing thanks to social media. Keep in mind, social media allows customers to post reviews of your products and services. If you approach social media as a place to build and share a good reputation, reviews can be very helpful, especially when combined with a good blog, or quality content posted on social network profiles.
CHOOSING THE RIGHT SOCIAL MEDIA PLATFORM
Facebook, Instagram, Twitter, YouTube, Yelp, TikTok, and many more companies contain a user base that represent millions of potential clients you can reach with 1 advertisement.
The social media specialist at Jetty Productions focus on the social media platform that is right for your business. Where are the most followers? Why? Tune out the noise of what’s trendy and focus on where you can succeed.
Whether you are on all the social media platforms or none at all, this should help you navigate.
Focus on Your Business Model
Is your company business-to-business (B2B) or business-to-consumer (B2C). Forbes recommends for B2C companies, Facebook and Instagram which can help gain visibility, visually engage and interact with customers. For B2B, LinkedIn helps target current and potential clients and builds a personal connection. Every business should use YouTube to interact and share. That means you need video content and a production company is the place to turn.
Consider Client Demographics
What do you know about your customers? Are they old, young, male, female? Do your research, then you'll be able to narrow down your platform and find the most beneficial one to pursue. Don't spread yourself too thin by trying to manage multiple platforms at once. - Amanda Dalrymple, Amanda Dalrymple Designs
CREATE SOCIAL MEDIA ADVERTISEMENTS
Once you’ve selected which social media platform is most beneficial to your company, take it one step further and create specific video advertisements. This is really where we can get the bang for your buck because social media ads can be targeted within the square mile of your customer base.
Video can be the most successful way to advertise on social media. Don’t have video footage? No problem. We are full of creative juice and produce animated graphics, still photos and logos to create a unique video for you!
There's been an explosion of growth in video on social media in recent years. According to this, views of branded video content have increased 99% on YouTube and 258% on Facebook between 2016 and 2017.
How about this research, the average person will spend 100 minutes every day watching online videos in 2021. Start planning now and make your videos part of that 100 minutes.
Tips for creating successful social media videos:
● Eye Catching
The video needs to stop the viewer from scrolling. Bright colors and high quality images help. BIG text graphics are often beneficial as many people see your video, but may never hear it.
The shorter the video, the better on social media.
● On Trend
Use current graphic styles, layouts, emojis and more to keep up to date with the social media trends.
Jetty Productions is well versed in creating these specific videos and we can help you bring your brand more visibility to your target market.
Jetty Productions Produced Video Example
CREATE FREE VALUABLE CONTENT
If you’re on social media, posting content consistently is the second piece to finding success on social media. You want the content to be a mix of ads and value.
One of the most effective ways to get the word out on your business is to create video tutorials. Teach people something useful in relation to your company and walk them through it step-by-step. According to this report, video tutorials provide customers with value, it will boost your visibility, and ultimately, your sales. Our video production studio location in Jupiter, FL is equipped with 4K and HD cameras, teleprompter, lights, green screen, wireless audio, and more.
At Jetty Productions, we will guide and post video content on your preferred social media platform, if you choose.
YouTube is the second largest search engine in the world behind Google. Whenever someone wants to learn something, where do they go? YouTube! You’ve probably done this yourself. Ask yourself, what problem or pain point do my customers have, and what solution can my business offer them? Then create your video tutorials around those pain points.
We specialize in creating the right kind of content for businesses. You don't have to appear visually on camera, but you'll likely need to be heard. There are creative ways we can make these tutorial videos that involve you on video or through a professional voice over read.
Either way, you cannot ignore the visibility and reach of YouTube. Time to make authentic and useful videos!