Updated: Jan 27
When a business uses marketing to benefit its mission and bring in donations for an organization it is called non-profit marketing.
This type of marketing, also called inbound marketing, can create significantly valuable experiences for others while building up a positive reputation for your business.
While inbound marketing can take up a lot of your business's time, it is well worth it in the end as it can connect your business to donors and supporters who want to be a part of your cause.
In this article, we will discuss the benefits of non-profit marketing as well as how to create a good marketing plan for your non-profit organization.
The Benefits of Non-profit Marketing
It Creates Community Awareness
Remember that you are raising awareness for your business and that your non-profit organization is a brand. Awareness, volunteers, and funding are crucial to your non-profits, and it is important to market them strategically.
It Recruits Volunteers
Non-profit marketing makes people aware of your organization and can connect your business with more manpower from those who want to help.
It Drives Donations, Creates Funds and Advertises Your Services
By creating awareness you are advertising your brand and what it can do for others. Remember that the more people that know about your organization, the more funding, and donations you are going to get.
At the same time, your brand will have created valuable advertising for the products and services that it has to offer.
Creating a Non-profit Marketing Plan in 4 Steps
Here are a few simple steps to ensure that your non-profit marketing content will be a success:
1. Set Your Goals
Goals need to be set for your non-profit marketing plan to succeed. Ultimately your marketing plan is going to be used to convey your business's mission and objectives to a large number of people.
Make sure that your goals are strategic and actionable and use your marketing strategy to achieve that objective.
2. Define Your Audience
Non-profit marketing is not the same as other marketing. The reason for this is because your organization has to target a large number of groups such as:
This being said, your organization must be able to understand all of these types of audiences.
3. Make Use of Key Messages
Use key messages to convey important information that you want your audience to remember. If your key messages are memorable, they are going to be shared by others so make sure that these messages are informative.
Key messages must be created well ahead of schedule and should have the same purpose. This being said, these key messages can vary slightly dependent on the target audience.
4. Create and Publish Your Content
Once you have thoroughly planned your marketing strategy it is time to market your content on social media as well as other events.
In Closing: Planning is Everything!
Planning is even more important than implementation. The more your plan your non-profit marketing strategy, the more successful it is going to be, especially if you aim to make an impact and raise awareness for your business.