Developing A Video Marketing Campaign: 5 Helpful Tips
Updated: Jan 27
In an already saturated market, many companies find that they need to target their market in the most convincing ways possible.
Video marketing is one of the most effective ways to reach your clients and prospective clients to make them more aware of the product or service that you are offering.
In this article, we are going to look at how your business can create an effective and successful video production and thereafter how your company is going to share its video with its target market to ensure every ounce of success.
Top Five Tips to Create A Successful Video Production
So, you have decided that you want to produce a video to share your company and its products with a large outside audience. The only problem is that your company has never done this type of marketing before, and you have no clue where to start.
Here are five steps that will help you follow the correct processes if you are putting together your first video marketing campaign:
Tip Number One: Set Your Goals
The first thing that you need to establish is what your end goal is and how you will accomplish this with the video that you are planning to produce.
It is important to remember that having a goal in place will give you a clearer indication of what you are trying to achieve by producing your video. This will also help you to decide on the concept of your video. Having a good concept in mind will help to create the foundation of your video marketing strategy.
Tip Number Two: Make Sure You Have The Correct Resources
If this is the first time that your business is going to produce a video, then it may be a good idea to make use of a professional company to help you.
With this being said, you can produce an in-house video if you have access to the resources that you are going to need.
Take into consideration that you are going to need to have your own production equipment and software to produce an in-house video and make it a success.
Tip Number Three: Create the Perfect Script
Is your video going to be a product demo, an interview, a testimonial? There are many different types of videos to choose from and you need to make sure that you choose the type of video that you feel will get you the most exposure.
Once you have decided on the type of video you are going to do then you need to create a storyboard. These are small cards that you can write on to show the different scenes of your video so that everything runs smoothly, and the video exudes professionalism.
Tip Number Four: Camera, Set, Action!
It is now crunch time! The filming process can be a lot of fun, but make sure that your equipment is in good working order and that your filming crew is up to speed.
Filming Tips for Beginners
- Make sure that any actors or people who will be appearing in your video know what they have to do before you start filming.
- It is important to make sure that your video equipment is charged and ready to go. - Film after hours if your business is too busy during the day to prevent interruptions.
Tip Number Five: Showing Your Video to The World
It is not time to share your video with customers and potential customers. It is best to post your video online as this is where it is going to get the most traffic.
There are ultimately three common ways in which you can show your business video production to the world, namely:
· Using YouTube
· Posting your video to Vimeo
· Hosting your own video content
If you want to generate leads and engage with customers, then video marketing is most certainly a solution. Video marketing can be used to freshen up a business that has been going for a long time or even promote a small company that wants to grow.
When your video is produced properly, is engaging, and has been proven to generate leads then you can proudly say that you quite literally have the process taped!