Updated: Jan 27
Video content. What makes it so popular, and why do businesses use it to market their products? The reason is this. Marketing video helps your business to share its brand values as well as promote the products that they are selling or services that they are offering to the public.
Branded video marketing is content that is created to indirectly and subtly advertise the product that is being marketed as a positive association instead of self-promotion.
In this article, we will discuss how branded marketing videos can be used to promote your product, how these videos are made as well as the advantages of using branded video content.
How to Make a Branded Marketing Video
Effective marketing videos are not easy to create and require much forethought and hard work to effectively produce the final product.
Here are a few ways to ensure that a marketing video can successfully be created to show the world what your business has to offer:
Know Your Audience
This is without question one of the biggest aspects of creating a marketing video. If you do not know your audience then you are not going to be able to create content that will resonate with the type of audience that you are looking to reach.
The best way to learn more about your audience and how your video marketing content will appeal to them is to research your target audience before you plan your marketing video.
Leave Out The Call To Action
Sometimes steering away from a call to action is a way to show potential customers that they are not just being pushed through the sales funnel.
A call to action can disrupt your viewer more than engage with them so it is better to include a more subtle message in your branded video content such as a logo or a short message telling them that your company produced the video.
Outsource if Need Be
Some companies, especially those that are new do not have the resources that they need to create their own branded in-house video content.
In this case, it may be well worth your while to outsource your content ideas to a marketing agency to help your company create the best-branded marketing video possible.
Why Use Branded Video Marketing?
Companies that make use of branded video marketing can win over potential customers' attention, trust, and ultimately loyalty once they have decided to use your product.
A branded marketing video that is well produced has the following qualities:
They Use a Story to Create Emotion
The best-branded marketing videos are the ones that engage viewers by telling them a story. This story is used to entertain them, while at the same time inform them about the product that is being marketed.
Authenticity and Trust
Brand authenticity can also be achieved by showing viewers that the brand is authentic by creating a passionate portrayal of the brand as well as the people who work for the business that is marketing the product.
They Keep Viewers Engaged
It is important to add value to marketing videos by making sure that the content is engaging and non-disruptive. Essentially as a brand, your marketing video should deliver what a potential client would be interested in.
Branded marketing videos that are well created make viewers want to share what they have seen with friends and colleagues who may also be interested in the product or service that a business is subtly promoting.
At the end of the day, however, it all boils down to sales and how video marketing content can boost these sales by showing the world what your brand has to offer through positive association.