Agency Interest In Online Video On The Rise

According to an article on MediaPost, interest in digital advertising is on the rise. In a survey of media buying agencies done by Strata, 45% of polled agencies said their clients are more interested in advertising on streaming or online video than they were last year, 49% held their interest at the same level, and only 6% had lesser interest.

YouTube and HULU are among the video distribution platforms that are most appealing to clients, but agencies have doubts about the value of online video ads, with 47% saying they believe they are getting results, and as much as 40% saying they’re not so sure about it.

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