The Numbers Are In – Live Tweets Increase TV Engagement

TV stars tweeting in the same time their shows are being broadcasted affects viewer engagement in a good way, according to an article on The research was performed by Twitter itself, and it was done in an effort to quantify what is called the Scandal Effect – the fact that Kerry Washington’s and Shonda Rhimes’ tweeting while their show was aired helped the show’s ratings.

It turns out that, if the show’s stars are the ones doing the tweeting, it would generate 64% more discussions, and a 228% increase in the number of new followers during the broadcasting window. Whether this mean we will be witnessing more shows using Twitter this way is yet to be seen.


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