If you think that AOL is one of the mighty that have completely fallen, think again. According to an article on Digiday, AOL has transformed itself into a digital video powerhouse. It’s approach to programmatic is new, BIG, and will give us all great insight into the possibilities.
It started with AOL Originals in 2013, and they are now expanding their range with more programming featuring familiar, celebrity faces, in a mix of old and new shows. The viewers are drawn to their shows, it seems – 1.2 billion views per month is a very nice number. Advertisers would agree, which is why AOL believes the same precise metrics used for TV commercials should be used for digital advertising as well – it’s serious business, and it looks like AOL is set to go at it hard.