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2014 In Video Speculations

According to an article published on MediaPost at the time when this year’s Digital Content NewFronts began, digital media strategies we would be seeing more included paying closer attention to online publishers. The article cites Vice as the publisher to watch for.

Keeping track of web stars, and using them to promote content is also something that will become more common, as would be employing new ways to get online video metrics. Whether or not the year will see more money being put into premium video content development is rising, and the scarcity of it is something that can’t disappear overnight.

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