Online Video Ads Better for Hard-to-Reach Audiences

According to researches done by Emarketer, Nielsen and IAB, ads displayed during online videos are a better way to reach some audiences than TV ads. The elusive 18-34 demographic and people who are light TV watchers are more likely to be reached by online video advertising than TV advertising. 18-34-year olds are streaming an average of 35.6 minutes on the days they use online streaming, and lightest TV viewers watch around 7 hours of online content a month.

That’s not all – ads displayed in full-video players provide a better message recall, general recall and brand recall than TV ads. It’s also more likely that the viewer will like an online ad with a branded, video message.


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