Budgets for TV advertising are slowly being redirected towards online videos. Both native and programatic options will continue to drive this trend.
TV is still seen as the primary awareness driver, but a majority of more than 770 industry experts from UK, Europe and North America that took part in the study agree that online video achieves greater engagement and scale. 73% of respondents have noted an increase in online video spending over the last 12 months, and better audience targeting and measurement were cited as main reasons for further increase in online video spending.
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