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Fullscreen Pairs Brands with Creators in Custom Brand Integration

fullscreen_logoRevenue sharing is the main revenue stream for Youtube’s multi-channel networks. However, that doesn’t mean it should be the only one.

With 284 million monthly video views in the US alone, and an estimated number of 2.5 billion monthly views worldwide, Fullscreen is the largest independent multi-channel network. Still, it’s looking for new ways to boost revenue.

In a short interview for tubefilter.com, Sami Kriegstein, the VP of Talent Integrations at Fullscreen, explained that one of the alternative streams Fullscreen is using is custom brand integration. That means incorporating sponsored messages into the content creators’ videos. Branded programing may just be the way to go for Fullscreen creators if they choose the route of monetizing their video content.

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